Relaunching RTW’s ecommerce websites is expected to enhance the customer experience by providing personalized user journeys and driving improved conversion and basket size for the Company.
RTW has commissioned Salesforce Commerce Cloud, a best-in-class, cloud-based solution with a proven track record in accelerating clients’ sales and customers’ online experiences, to rebuild all of its websites. This shift is expected to increase key metrics, including conversion, basket size and average dollars per sale. This data-driven approach is also expected to increase the effectiveness of promotional offers to maximize sales and margins across all of the Company’s retail platforms.
“Our strategy of relaunching on a new platform is to improve our overall customer experience and align our focus on becoming a digitally dominant retailer to drive conversion and sales,” said
The Company’s customer-first mandate provides a clear objective upon executing a new commerce platform for the company. “As soon as we can begin targeting each customer with a more personalized experience and anticipating what they want to see, we will be able to fully revolutionize our ecommerce strategy. We’re very excited to take this journey with our customers, support them with insight-driven marketing, and share with them relevant user-generated content,” says
The company is working on an accelerated timeline to bring fully relaunched websites online by Fall 2020. Upon implementing this new ecommerce platform, customers can expect an elevated journey through artificial intelligence, optimized content, more relevant promotions and real-time communications from each RTW brand.
“We’re excited about the scalability that Salesforce offers, especially in how it will handle peak-season traffic,” says
RTW historically has relied upon its own internal teams to develop all new digital features. “With Salesforce’s large customer base and investment in their product roadmap, RTW will tap into the customer community to utilize existing research and development strategies established by like-minded clients and will continue to take advantage of new innovations as the platform evolves. RTW’s internal teams will therefore be able to focus more on features which make the experience more unique and distinctive,” added Strobelt.
“The retail industry is in the midst of a rapid transformation. It has never been more important for retailers to deeply understand customer preferences and deliver a relevant experience at every touchpoint,” said
This press release contains certain forward-looking statements, including statements made within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Some of these statements can be identified by terms and phrases such as “expect,” “anticipate,” “believe,” “intend,” “estimate,” “continue,” “could,” “may,” “plan,” “project,” “predict,” and similar expressions and references to assumptions that the Company believes are reasonable and relate to its future prospects, developments and business strategies. Such statements, are subject to various risks and uncertainties that could cause actual results to differ materially. These include, but are not limited to: (i) the Company’s dependence on mall traffic for its sales and the continued reduction in the volume of mall traffic; (ii) the Company’s ability to anticipate and respond to fashion trends; (iii) the impact of general economic conditions and their effect on consumer confidence and spending patterns; (iv) changes in the cost of raw materials, distribution services or labor; (v) the potential for economic conditions to negatively impact the Company's merchandise vendors and their ability to deliver products; (vi) the Company’s ability to open and operate stores successfully; (vii) seasonal fluctuations in the Company’s business; (viii) competition in the Company’s market, including promotional and pricing competition; (ix) the Company’s ability to retain, recruit and train key personnel; (x) the Company’s reliance on third parties to manage some aspects of its business; (xi) the Company’s reliance on foreign sources of production; (xii) the Company’s ability to protect its trademarks and other intellectual property rights; (xiii) the Company’s ability to maintain, and its reliance on, its information technology infrastructure; (xiv) the effects of government regulation; (xv) the control of the Company by its largest shareholder and any potential change of ownership of the Company including the shares held by its largest shareholder; (xvi) the impact of tariff increases or new tariffs; and (xvii) other risks and uncertainties as described in the Company’s documents filed with the